E-commerce tips to help small businesses

Before you go into selling online, you need to know this is a decision that must be backed by action. You need to learn more, do more and repeat what works without losing sleep over getting ahead of the pack in selling and making money online. Online business is where everything works like clockwork and moving at the speed of light, to keep the pace, you must be up and doing.

For the ordinary mind, e-commerce is a no go area, but anyone bold enough to go into e-commerce isn’t common decision which means you can succeed in it, especially if you follow this advice:

  1. Invest in the right tools for transparency

A statistic on online business by RJ Metrics says only 110000 e-commerce stores make significant income out of the 10 percent of all websites that are e-commerce sites today. If 10% of all websites are e-commerce, that is a huge number out there competing fiercely for customers every day. If you desire to make meaningful revenue online, you need the tools to make it happen for you.

From your sales funnel to the checkout, you need tools that will make the process of selling easy and straightforward for both your customers and you to follow through without confusion.

  1. Understand everything involved in e-commerce

For most people, the excuse is the technology, but this is what you don’t want to do because e-commerce is business management technology. It helps you to reach customers all over the world and conduct your business in a way to make it easy for everyone to be able to buy and sell online. Since you are here, the only task you have is learning how the e-commerce of things works.

You cannot pretend not to know because this is your livelihood and you need to provide for your customers as well as do your business without running at a loss.

From available statistics, there are many sellers in your niche, all or most of them are learning the rope and bringing more value to customers every day, you cannot afford to lag behind and expect a miracle to happen.



  1. Use help where necessary

E-commerce provides an opportunity for everyone to cut a part of the pie and make money. This means with every problem you may have, someone somewhere is offering a solution. You will need to locate and outsource some areas of your business to trusted hands to give you an edge over your competition.

For instance, e-commerce needs SEO experts with your traffic issues; this is one area of e-commerce that is complex and ever changing. If you don’t know the rules, you may end up hurting your website if you try to do it be yourself. But while thinking of outsourcing your SEO, you need to learn how to hire the right SEO experts that will not give you black hat service that will get you penalized.

  1. Optimize your site for best performance

The most important thing in e-commerce is traffic. But sometime, your site may work against your getting traffic if it’s not well optimized.  Make sure to have a good mobile pos system so that your customers don’t leave your shopping cart.   Imagine a site that won’t load on time and keep visitors struggling to get on the site. What happens in such circumstance is bounce rate increase.

Visitors are not patience and any delay in accessing a site will lead them to leave and never come back. Another side of the slow site is with your cart and checkout system. During the process of shopping, a customer who is about to choose a product for the cart may be forced to abandon the process if your site won’t load on time. Pay more attention to how fast your site loads and you will get enormous benefits as a result.

  1. Earn you visitors trust

The most valuable but scarce commodity in e-commerce is trust. You can only earn it because it’s not sold in the market. Let your e-commerce strategy include how to gain the trust of your audience and make them trust and buy from you instead of competition. If you can’t earn the trust, your competitors would, and that will be most unfortunate because you will lose valuable customers.